Synesthesia/Ideasthesia – An Introduction (Prof. Dr. Danko Nikolić)
Ideasthesia can be defined as a phenomenon in which an activation of a concept is associated with phenomenal experience (or qualia). I will review first the experiments on synesthesia, which produced surprising results and lead to the need to introduce the concept of ideasthesia. Next, I will describe how, again surprisingly, research indicated that the concept of ideasthesia should be extended to every day perception and cognition. Finally, I will argue, and provide supporting evidence, that all of our experiences are by their very nature ideasthetic.